Animating for Social Media: Creating Engaging Content 

Over the time, marketing businesses and the way target audiences consume content has changed drastically. As the usage of social media is increasing by the time, businesses are moving to digital platforms for building connections and driving engagement towards their business.  

As social media has gained such an importance, it is essential for businesses to keep up with competitors in the industry and constantly strive to be better. 

Social Media is one such tool that allows you to connect with a larger audience in short periods of time. But the challenge is to make your business marketing strategies attention worthy, creative, innovative and engaging that attracts consumers. 

Learn animation today and apply your skills in enhancing social media marketing of businesses! This is one of the in demand skills that is constantly looking for fresh ideas and creativity to be utilised globally. Enroll in an animation course and excel in the industry!

Animation for Social Media 

Social Media is a fast paced tool and it constantly keeps shifting one’s attention. To keep up with social media, animation is considered one of the effective ways to engage your target audience. Your animation can either be 2D or 3D to bring your brand to life by conveying your messages more creatively and engaging which makes it memorable. 

In this blog, we will see some tips and tricks to create engaging content that stands out from the rest. 

If you are looking to delve deeper into animation, Arena Animation – one of the best animation institutes in Kolkata is the best option! This institute is known for its quality education and training standards which are unbeatable. 

Why is Animation the best strategy for Social Media Marketing?

With the power of animation, businesses on social platforms like Facebook and Instagram, one can easily convey their ideas across the globe. Messages that would have been hard for them to tell are presented through moving images.

You can create animated characters that convey all the messages you want. Additionally, you may show how your service or product works with illustrated or video animations for Facebook, Instagram and others.

How to choose between 2D and 3D animations for social media?

2D and 3D animations have their own strengths and weaknesses, understanding the differences well makes it easier for the animator to choose between the two. 

2D Animation: This type of animation is often less expensive and quicker to produce. It works best when creating simple direct messages and is very flexible. 2D animations suit explainer videos, infographics and humorous short clips.

3D Animation: 3D animations take up more resources, yet it provides a more convincing and engaging experience. Thus it is mostly used in product displays, architectural visualisations as well as in any other type of material where it would be advantageous to have real life representation.

Arena Animation’s animation course includes 2D and 3D animation in their syllabus along with other important concepts. 

Best Practices to Animate for Social Media 

After selecting the kind of animation for your social media, you must follow some guidelines that guarantee your animation is appealing and productive. Your animation course from Arena Animation will train your deeper in on the best practices to be followed, here are a few of them to keep in mind-

Keep your animations short and simple

Social media users are those who have brief attention spans as they scroll through their timelines every now and then. It is essential that your message is captured by them in the first few seconds. 

Opt for animations which may last for one or two minutes, steering clear of any unnecessary information and diversions. 

Use clear branding 

The social media animation you do need to reflect the sense of identity and principles held by the brand in order to be acknowledged as well as remembered by viewers. For an animation that is clear and consistent, opt for using colours, fonts, logos and voices that are relatable to your brand.

Consequently, it assists one to establish trust and loyalty by setting yourself apart from others within the industry.

Optimise for various screen sizes

Every social-media user around the globe accesses these platforms on their mobile phones which means that it is critical for you to make your animation that is compatible with different screen sizes as well as orientations.

In addition to using high-resolution images and videos, avoid using small text and objects, and publish only after testing your animation on various devices and platforms.

Make sure captions and subtitles are added

To make sure that your animation conveys its intended message, you should add subtitles and captions for making it easy and clear for all to understand through animation even without audio. 

Furthermore, you may use text animations along with sound effects; this will help in strengthening the message while at the same time creating interest or emotional appeal.

Do not miss out your call to action

When creating an animation, make sure that your target market is entertained and is also motivated to take action.

Finally, always include a call-to-action in your animation, such as asking viewers to like your Facebook page for updates, to visit your website, to sign up for your email list, or to buy your product.

Arena Animation – one of the best animation institutes in Kolkata provides a full-fledged animation course that trains you both practically and theoretically. The course is trained by industry professionals who are well experienced in their area of expertise. Arena ensures students all over the city can access quality education which is why they are situated in the prime areas and the animation course fee is also quite affordable making it feasible for everyone.